Movies have long provided a place to gather with friends or go on a date. The films allow audiences to experience a story well told and see images of a wider world. Denton’s first exposure to films shown in town occurred in 1910. A. N. Moorman’s Majestic Theater had a short life and was quickly replaced by the Airdrome Theater. Located on a corner at East Hickory and Austin Streets, the Airdrome was an open-air theater that provided bleachers for the audience.
The first permanent movie theaters were established on the Denton square in 1913. The Princess was opened on the north side. The Dreamland Theater and the Palace were located on the west side.
The Princess Theater originally seated its audience on folding chairs. Among the first feature films shown was “Ivanhoe.” In 1922, the Princess showed the first colored photoplay (a play that was adapted into a movie) in Denton. Damaged in a fire in 1924, the Princess was repaired and reopened in that same year with a new name, the Camel Theater. The theater ceased operations in 1926.
The Dreamland produced music to accompany the films by using a “Wurlitzer orchestra.” This was an automatic piano that could provide an hour and a half of music by using up to six rolls of music that were changed mechanically. The Dreamland also held the distinction of showing the first hand-colored movie shown in Denton, “The Serpent of Eden,” which was shown in 1914. The Dreamland closed in 1956.
Advertising for the theaters in the school newspaper, the Campus Chat, liked to reassure their customers that their money was being well spent. In 1919 the Dreamland was touted as “Dreamland Theater – Always a Good Show.” An early advertisement (1929) for Princess Theater read, “Always a Good Show, Sometimes a Great One!” Another ad for the Princess, which ran in 1948, stated that it “shows the best pictures that money and brains can buy.”
The Palace Theater, was the first to show a film with recorded sound on May 14,1929, using Thomas Edison’s Vitaphone system. The system used a disc of recorded sound. The feature shown was, “Saturday’s Children,” featuring Corinne Griffith. Al Jolson was presented in Vitaphone at the Palace in “The Singing Fool,” two weeks later. The first full length talkie shown in Denton, “Alibi,” also played at The Palace in 1929. It also showed the first musical in Denton, “Desert Song.” The Palace was sold in 1932 and continued to operate as a move theater until 1950. It then became a special events venue before closing in 1956.
In 1934 the east side of the square acquired a movie theater. The Ritz Theater was located in the Paschall Building. The Ritz stopped operating in 1936. The structure was renovated and reopened as the Plaza Theater.
In 1935, The Texas Theater joined the theater line-up on the west side of the square. At one time the site housed an opera house. The Graham Opera House, constructed in 1877, was operated by George and Henry Fastorff. The opera house was torn down in 1890 and replaced, in that same year, by the structure that was operated as a furniture store before being remodeled to become a movie theater in 1935. The Texas Theater’s sound equipment was built by R. C. A. The theater seats were decorated with imitation leather with backs covered with chromium. The interior was decorated by Nena Claiborn of Dallas in dark purple, yellow, and cream on a background of green. It had a cooling system for summer and heating for the winter. By 1939, Denton’s local paper listed four theaters: the Plaza, the Texas, the Palace, and the Dreamland as venues on Theater Row.
In 1949, the Campus Theater was added to the theater choices for the citizens of Denton. The theater seated 1,147 people and opened with the Texas premiere of “I Was a Male War Bride” with Cary Grant and Ann Sheridan (a former resident of Denton). It would show movies until it closed in 1985. In 1990 it was purchased by the Greater Denton Arts Council and the Denton Community Theatre. After renovation, it was re-opened in July 1995. It became the home of the Denton Community Theatre and other performing arts groups in Denton.
In 1957, the Texas Theater was renamed as the Fine Arts Theater. The theater was redecorated with a pair of paintings by a Dallas artist. One was a cityscape of London and the other showed an elephant beside the Eiffel Tower. It could seat 767 people. After closing as a movie theater in 1981, it was used as a church, a performance space, and a dollar theater. In 1982 the theater was damaged by a fire. New owners, Aviation Cinemas and Talented Friends, have said that they have plans to preserve the structure and continue with movie screenings and live performances.
The citizens of Denton and the student population were first exposed to movies in the commercial center of their town, the Denton square. The movies brought people into town to eat a meal, shop, and see a movie. The movie theaters were important part of the economic and cultural life of the city.

The Texas Theater, which was later renamed the Fine Arts Theater, is seen in 1942. The Theater was located on Elm Street.

Theater Row was advertised on the side of a building near the Duke and Ayers Store. Duke and Ayers was located on Hickory Street.

Military units march past Theater Row on Elm Street in 1942.

Women march past Theater Row on Elm Street in 1942.

The Fine Arts Theater as seen from the area around the Courthouse looking across Elm Street. The photo is undated.

The sign for the Campus Theatre peeks out on the left on Hickory Street, 2015. The photo was taken by Junebug Clark.

The Campus Theater is lit up after dark in 2003-2004. The photo was by Randy Mallory.

This undated photo shows the Fine Arts Theatre, at this time probably being used as a church. The building on the left was built to fill a space left after a fire on the square in 1994. The photo is by Jim Bell.

In 2016, the UNT Homecoming Parade passed the Campus Theatre on Hickory Street. UNT President Neal Smatresk waves at the crowd from his car.

Students participate in a pep rally in front of the Texas Theater, later the Fine Arts Theater. In 1951.

Theater Row in 1942