
In yesterday’s blog post, we learned about the origins of the “Unusual Occupations” film and how its premiere slowly grew to become a county-wide event. In today’s post, we’ll learn about how a group of children made the 37.8 minute ride from Dallas to Denton on a team of Shetland ponies.

“Denton resembled Hollywood and New York combined and that the entire project was done in the best tradition”
Manny Reiner, Publicity Manager, Paramount – New York
Paramount Studios publicist Tom McKean of New York worked alongside local businessmen to create anticipation for the world premiere of “Unusual Occupations.” On February 11th, McKean invited Denton County to submit the names of persons with odd occupations in writing or by telephone to the Texas Theater. The person with the “oddest occupation” would be given a theater pass.Then on February 19th, McKean traveled from New York to Denton to meet with Interstate Theater executives and members of the publicity and entertainment bureau of the Chamber of Commerce. At this meeting, a very strange and fantastic publicity stunt was concocted by the businessmen–local boys and girls would recreate the Pony Express on Shetland ponies to transport the new film from Dallas to the City of Denton!
“It is a tribute to the civic interests of Denton. The Shetland Pony farm is remarkable and this should bring national recognition to both the farm and to Denton.”A New Yorker writing for the Record Chronicle perhaps best summed up the event and the spirit it embodied:R.J. O’Donnell, Vice President and General Manager, Interstate and Texas Consolidated Theaters
“This was Denton, this was friendship, this was a day of days. And to this New Yorker visiting Texas for the first time realized that the song ‘Deep in the Heart of Texas’ is aptly titled, for the heart of Texas is deep and the heart of Texas is open and the heart of Texas is as big as the state” (“Denton Opens Eyes of Easter Reporter, Here for Movie Event”).
Join us tomorrow for the gala event, the premiere of the film “Unusual Occupations”
If you have any additional information about the “Pony Express” event, especially the film screenings and the Paramount news reel, please contact Laura Treat at laura.treat@unt.edu or by phone at 940.369.5293.
If you or a family member were part of the extravaganza and have home movies, photographs, or other memorabilia, please consider bringing them down to UNT for a free community digitization event on Saturday April 30, 2016 from 10 a.m. – 5 p..m.
More details about this event are available with Laura Treat or on the project’s Facebook Page: www.facebook.com/SpotlightNTX
Seventy-four years ago in March 1942 a local theater magnate, a Shetland pony farmer, and Hollywood studio executives turned a 1-minute short film into a county-wide contest built on patriotism, nostalgia, and a love for little ponies. In a series of 3 blog posts, we will learn about this bizarre and amazing event. Today we discuss the origins of the film. Stay tuned in the coming days for more!
“Texas is ranch country, and we felt that no other pony farm was in as fine a setting as Mr. Williams.”
An Unusual Occupation: The Williams Shetland Pony Farm
Will Williams was the son of native Dentonite Alex Williams, the first sheriff of Denton after the Civil War. A prominent citizen and businessman, Williams first became involved in the Shetland Pony business in 1905 when he bought his children several of the small animals, ordered directly from the Shetland Islands. As his children outgrew the ponies and the animals became valuable as an import, Williams acquired his first stallion and became one of the country’s most active breeders. Williams sold ponies to people all over the world and many reportedly ended up in the circus, movies, and other entertainment venues.In 1942, the Will Williams pony farm caught they eye of Jerry Fairbanks Studios in Hollywood. From 1937 through 1949, Fairbanks Studios produced a series of theatrical short subjects, “Unusual Occupations,” for Paramount Pictures. Stories in this series featured eccentric, remarkable, and “unusual” people throughout the country who had chosen for themselves exotic jobs and strange hobbies. Potential subjects were nominated for inclusion by local Chambers of Commerce, theater managers, newspapers, magazines, and by the unusual people themselves. Once a story had been selected it was then marked with a pin and slip of paper on a large map of the United States on the research department wall. Action was taken when the clusters of pins “become thick enough to warrant sending one of the mobile photographic units to that particular area to photograph the stories.” It’s unclear who submitted Williams for consideration, but when producer Fairbanks learned of the farm he dispatched cameramen to Denton to shoot the farm. The film shows Williams caring for Shetland ponies on his 640-acre farm in Denton, Texas. His 5-year-old granddaughter, Kay Williams, rides and feeds one of these “little ponies for little people.” Williams is also seen performing a favorite trick which involved teaching his herd of ponies to stop everything and come running whenever he rang the bell and said “Hey!” Of the film and its production, the Denton Record Chronicle later reported that an “expensive color camera made a movie set out of this pastoral farm” and that “Williams and his granddaughter, Kay Williams, became actors for the day. The ponies were slicked up and gradually grew accustomed to the strange equipment. Denton was in the movies!” The stills below are taken from the film which is available for check-out on DVD at the University of North Texas Media Library (DVD 16659R)![]() |
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“It Started With a Bang!” Patriotism and Ponies for Little People
On January 29, 1942, the Denton Record Chronicle announced that J.P. Harrison (Interstate Theaters) had secured from Paramount the world premiere of the short subject featuring the Williams Pony Farm for March 5, 1942. The Chronicle reported that the film which “presents in color and natural surroundings the beautiful little ponies on the Williams farm which has become known over the world” was awarded a special preview screening in Denton “through prompt action on the part of J.P. Harrison, manager of Interstate Theatres.” A dizzying whirlwind of publicity immediately followed as new methods of promoting both the film and sponsoring local businesses were developed. Throughout the month of February there were near daily articles, advertisements, and classified advertisements related to the event. Less than two months had passed since the attack on Pearl Harbor, and Denton County residents’ patriotism was reflected in their “Most Popular and Patriotic Boy and Girl” contest. Winners of the contest would be announced at the Texas Theater and would be awarded a Shetland pony. Denton County residents were encouraged by the Chronicle to “Vote today!” and earn voting coupons by shopping at local businesses including the City Drug Store and Tobin Drug Store, the Williams Store, and on Theatre Row. Local boys and girls including Bobby McMakin ,Mack Kenneth Foster, Quincy Merl Hughes, and Patsy Manson posted classified advertisements soliciting votes. Webber Jan Farris even involved her father. Her advertisement in the Chronicle on February 9th reads, “My dad said he would help me in the ‘Patriotic and Popular Boy and Girl’ Contest in which I am trying to win the pony, and if you have any votes I could have if you will telephone he will come for them, and I would certainly appreciate your help.” As the contest neared its end on February 26th, the 10 highest-ranking boys and girls (of the 339 registered contestants) were named on-stage at the Texas Theatre. The Record Chronicle reported on March 2nd that the contest’s official vote tabulator, Boyd Vaughn, had stayed up late to count the votes and the four highest ranking contestants (of 300 remaining) would be selected and presented on-stage at the Texas on March 3rd .
Tomorrow we’ll learn about Denton County’s even more ambitious plans for the “Unusual Occupations” premiere.
If you have any additional information about this film or the pony express event, please contact Laura Treat at laura.treat@unt.edu or by phone at 940.369.5293. If you or a family member were part of the extravaganza and have home movies, photographs, or other memorabilia, please consider bringing them down to UNT for a free community digitization event on Saturday April 30, 2016 from 10 a.m. – 5 p..m. More details about this event are available with Laura Treat or on the project’s Facebook Page: www.facebook.com/SpotlightNTX
















Valentine’s Day seems like one of those days you either completely ignore or embrace only with that special other, but I mean, why? Remember back in elementary days when everyone gave everyone a special treat? Valentine’s day can be more than a day about romantic relationships. What about simply appreciating those we care about (chocolate, please)? Let’s face it, that’s probably the core meaning of most gift-giving holidays.

In celebration, here’s a compilation of some of the TV series at the media library who have their own obligatory Valentine’s episodes:
(just add chocolate)
The Office DVD 6426 v.3, “Valentine’s day”
Distraught Pam + February 13th hook up + Happy dance Michael

Modern Family DVD 12038 v.3, “My Funky Valentine”
Boyfriend painting + Naked under the trench coat + Awkward speaker conversation in the car

Supernatural DVD 16536 v.4, “My Bloody Valentine”
Angel eating a burger + Cupid hugs + This smile

The Simpsons DVD 3368 v.3, “I Love Lisa”
Ralph says more than 3 words + Ralph shows emotion towards another person + Creepy train

Arrested Development DVD 4111 v.2, “Marta Complex”
Michael give a love speech + Marta may be in love + Lindsay wants a divorce

So we agree that V-day is just a commercialized way of making people feel pressure to buy red and pink things right? Agreed. But that’s what Sitcoms are for, right?
maybe.